Working on the ad campaign for Girlfriend Collective's athleisure wear helped me grasp the needs of the target audience, especially those passionate about sustainable fashion. They're all about comfort, style, sustainability, and inclusivity. Crafting visuals and messaging taught me how to convey the brand's values and mission effectively, while also refining my skills in creative storytelling and visual communication. It was a great opportunity to learn how to tailor marketing strategies to connect with environmentally conscious consumers.